Over the past 60 years the production scale of China's animal husbandry has been expanding continually and its comprehensive production capacity has been improving steadily. The supply of animal products is completely different from the 1950s and 1960s when meat, egg and milk were so deficient that they were in the coupon-based supply. At present all kinds of animal products are in abundant supply in the market with a great variety. In 2008 China had a meat output up to 72,787,000 tons; output of poultry and eggs up to 27,017,000 tons, ranking the top in the world; and milk output up to 37,815,000 tons, ranking the third in the world. In 2008 the meat, egg and milk availability per capita was up to 54.9kg, 20.4kg and 28.5kg respectively.

So far China's meat availability per capita has reached the average level of the world while the egg availability per capita has reached the average level of developed countries. The structure of animal products tends to be more reasonable, with the proportion of meat falling from 72.1% in 1978 to 52.9% in 2008, and milk rising from 8.2% in 1978 to 27.5% in 2008. The meat variety has developed to be more diversified. The output value of animal husbandry has been improving continually. From 1949 to 2008 China's output value of animal husbandry had increased from 3.37 billion yuan to 2.05836 trillion yuan, with its proportion in the total output value of agriculture rising from 12.4% to 35.5%.

To make sustainable development, the animal husbandry is transforming the production mode and speeding up the drive of scale orientation, standardization, industrialization and regionalization. By the end of 2008, the scale of live pig, beef cattle, sheep and goats, milk cow, table poultry and egg-laying poultry had reached 56.0%, 38.0%, 44.6%, 36.1%, 81.6% and 76.9% respectively so that the advantage of scale cultivation had shown gradually. The production standardization of animal husbandry is driving step by step and the quality of animal products is improving noticeably. So far nearly 2,000 brands have passed the certification of "Nuisance-free product", "Green food" and "Organic food" of animal husbandry. The high-quality rate of animal products is further improving. The industrialization of animal husbandry is speeding up as well. The interest association mechanism is increasingly better. By the end of 2008 the number of China's animal husbandry industrialization organizations had reached up to 69,100, with 1.46 billion animals raised and 11.34 billion poultry raised. At present the industry belts of meat, egg and milking stock production have come into being. The regionalization drive of animal husbandry is speeding up. The centralization of animal products is further improving. By the ratio of total output of the top 10 provinces to the whole country's total production, the ratio of poultry and egg had increased from 65.6% in 1982 to 79.0% in 2008, and the ratio of milk had increased from 75.2% in 1982 to 83.8% in 2008.

Through 60 years of building and development, China has initially laid a foundation for the improvement breeding system of livestock and poultry, and a supportive structure of breeding, multiplying, popularization and application has come into being basically, thus giving a strong support for the animal husbandry's rapid development. Many new excellent breeds of livestock and poultry have been cultivated, like Chinese Holstein, Chinese Merino and Nongdahe 3#. The improvement breeding system of livestock and poultry has been established and promoted, with such a structure having come into being initially as centers on the breeding stock farms of livestock and poultry supported by breeding farms, combines protection and development of resources of livestock and poultry breeds, is adapted to the regional production structure of animal husbandry, and meets different production modes and production scale needs.

While attaching importance to its own development, the animal husbandry is also taking other factors into consideration, such as ecological, economical and social objectives. It's essential to protect the grassland comprehensively, attach importance to build it and utilize it in a reasonable manner, make more efforts in environmental protection of animal husbandry, implement pollution reduction, resource efficiency in raising livestock and poultry, and take a path of ecological civilization to ensure sound development of animal husbandry. Since the beginning of the new century, China has further intensified efforts in ecological building of the grassland and successively carried out a series of major projects regarding that, such as restoration and building of natural grassland vegetation, bases of grass seeds, grassland enclosures, grazing-off for grassland rehabilitation, harnessing of sandstorm sources of Beijing and Tianjin, meadow harnessing of karst regions in Southwest China, fire control of grassland and grassland pest and rat control. Fueled by such projects, the production modes of grassland animal husbandry plus the life style of farmers and herdsmen have begun to change, the composition of livestock herds in those pastoral areas have been adjusted and a good economic benefit has been yielded. At the same time the grassland in such areas has been rehabilitated, the grassland vegetation has been restored well and their ecological functions have been strengthened noticeably.

60–Year Development of Dairy in China

Dairy is a grain-saving and high efficient industry that closely linked to other industries, which has an important strategic position in national economy. Developing dairy is the strategic task for adjustment of agricultural structure, and significant measure to improve the consumption structure and people's healthy conditions. China's dairy has made great achievements in 60 years since the establishment of new China. Therefore, the dairy has basically formed its shape.

China's dairy has made great achievements in 60 years since the establishment of New China with the great support and attention of CPC Central Committee, the State Council, and all levels of government, as well as long-term efforts of peers in the industry. The number of cows grew to 12.335 million head in 2008 from 0.12 million head in 1949, increased by 101.8 times, with an average annual growth rate of 8.2%; milk production grew to 37.815 million tons from 0.217 million tons, increased by 173.3 times, with an average annual growth rate of 9.1% (see Figure 1). China has become the world's third largest country in milk production (the first one is India, 94.6 million tons; the second one is the United States, 82.6 million tons); The milk per capita consumption grew to 28.3 kg from 0.45 kg, increased by 61.6 times, which indicate that dairy has truly become an industry benefiting 1.3 billion people in our country.

China’s dairy has developed most rapidly in the past 30 years after the reform and opening-up, laying profound basis for China to be the powerful dairy state in the world.

1. Rapid development in cow farming making it the fastest growing sector in livestock industry, mainly reflected in the areas as follows:

Firstly, rapid development in quantity of cow farming. In 2008, China had 12.335 million cows, which increased by 25 times than that in 1978 (0.475 million cows), with an average annual growth rate of 11.5%. Secondly, stable increase in total dairy products. In 2008, total production of dairy products in China was 37.815 million tons, which increased by 38 times than that in 1978 (0.971 million tons), with an average annual growth rate of 13.0%. Thirdly, unit production capacity improved. In 2008, the unit production capacity of cow in China was 4800 kg, which increased by 60% than that in 1978. Fourthly, rapid growth of per capita consumption. In 2008, the per capita dairy consumption was 28.3 kg, which increased by 1.8 times than that in 1978. Fifthly, proportion of output value in cow farming has become larger and larger in animal husbandry and agriculture. In 2008, output value in cow farming reached 101.5 billion yuan, contributing 4.9% to animal husbandry and 1.7% to agriculture.

2.Dairy processing industry has developed rapidly to become the fastest growing industry in the food industry, mainly reflected as follow:

Firstly, overall dairy economy has grow substantially. In 2008, large-scale dairy enterprises made value of 155.6 billion yuan, which increased by 11.7 times than that in 1998. Secondly, enterprises have kept enlarging their scales. In 2007, the average daily processing capacity in China's dairy was more than 100 tons, while in 1982 it was only 8 tons. Thirdly, more and more diverse capital structures have been made.

On one hand, proportion of state-owned dairy enterprises to large-scale dairy enterprises has decreased significantly. On the other hand, joint-stock enterprises, private enterprises and foreign-funded enterprises have increased continuously. Fourthly, milk production has increased stably and product structure has been optimized gradually. In 2008, the production of dairy products was 2.853 million tons, which increased by 61.4 times than that in 1978, with an annual growth rate of 14.7%; liquid dairy production was 15.252 millions tons, which increased by 11.4 times than that in 2000, with an annual growth rate of 35.5%. In 2008, the total production of dairy products in China was 16.59 million tons, contributed 4.6% to total annual production in the world.

3.Dairy consumption continues to grow, becoming the fastest growth one in animal product consumption

In 2008, China's urban residents consumed 22.7 kg of dairy products, which increased by 146.2% than that in 1992, while meat and egg consumption only grew by 20.0% and 9.3% respectively over the same period. In 2007, rural residents consumed 3.52 kg of milk and milk products, which increased by 203% than that in 1992, while meat and egg consumption only grew by 40.90% and 63.89% respectively over the same period.

4. Remarkable progress in science and technology has greatly supported cow farming and reproduction, leading to rapid development in dairy

In 1984, China developed her first dedicated cow breed - Chinese Holstein cows. In 1992, China began Dairy Herd Improvement (DHI) and in 1995 the work was carried out across the country rapidly. China Dairy Association had organized youth bulls’ progeny testing since 1983 nationwide. 40 times had been carried out as of 2008, and 1004 heads of youth bulls had been tested. Cow breeding high-tech has also achieved great breakthrough: in 1978, transplanted embryo by surgery; in 1980, non-surgical embryo transplant got success; and in 1982, frozen embryo transplant was successful.

Cow special feed has been promoted. China has cultivated a special late-maturing green forage Jingduo No.1, silage corn Liao-Yuan No.1, and other varieties since 1985. Meanwhile, the concentrated feed of cow has undergone industrialized production and developed rapidly, providing an important foundation for dairy development.

Significant improvement in cow feeding and milking machinery. Since 1985, China has adopted TMR feeding as a trial and promoted to the whole country afterwards. In 1980s, less than 0.5% enterprises used milking machines in China, but now over 60% enterprises have used milking machines.

Gradually enhancement in equipment and techniques in dairy enterprises and capability of independent innovation. Ever since the reform and opening-up in China, many dairy processing enterprises have brought in advanced equipment, management and marketing skills from abroad, narrowing the gap with foreign dairy enterprises, especially for some large and medium enterprises. The milk processing equipment and technology have met international standards.

Higher level of modern distribution channels. Since reform and opening-up, supermarkets which have great consumers, strong goods collection capability, prompt information feedback and cold-chain equipment have replaced the traditional channels, and promoted the formation of a unified national market for dairy products. Network technology, software technology and other modern technologies are widely used in the circulation, saving cost of business and improving efficiency.

5.International economic and technological cooperation and exchange have been expanded, so does the dairy development space.

Foreign trade has become increasingly active. In 2008, China imported 351,000 tons of dairy products from abroad, which increased by 4.9 times than that in 1995 (71,000 tons), with an annual growth rate of 13.1%. Generally the dairy export has been growing these years, except in 2007 when global dairy supply was in shortage. The export was over 100,000 tons at that year (see Table 1).

Foreign investment has continued to increase. Funds of international organizations and foreign enterprises have continuously introduced to China dairy. At present, there are 120 foreign-invested enterprises in China. In 2006, the Board of Executive Directors of World Bank approved to loan US$100 million to China to support dairy development; In earlier 1980s, Swiss Nestle, Intel Dairy Co., Ltd. and a number of foreign firms have also established their plants and offices in China. At the same time, China's dairy enterprises have been listed overseas to take advantage on foreign capital to enhance their operational capability.

Scientific and technological exchanges and international cooperation have become very popular. China dairy has adopted the strategy of “inviting foreign investment” and “investing abroad” to actively strengthen exchanges and cooperation with countries and international organizations well developed in dairy.On March 1，2004, China Dairy Association joined the World Holstein League to strengthen our cow breeding technology exchanges and cooperation with advanced countries and opened up new channels. It has Enhanced the overall quality of China's dairy through international cooperation. China's dairy enterprises have mainly cooperated with international companies in the form of projects, of which the most important ones are dairy assistance projects of the World Food Program (WFP), the European Union (EU), and China-Canada dairy cow breeding projects. Dairy assistance projects has made a great success, resulting in significant benefits, and being praised by international public opinion as the model for development-oriented project between the developed and the developing countries.

At present, China’s dairy is forward from a mere quantitative growth to the overall structural optimization, comprehensive improvement of the quality and competitiveness of the industry. Problems at various links of dairy will be occurred at certain extent. It is the urgent task to adopt comprehensive measures to gradually solve these problems by summarizing and thinking them conscientiously. We must seize the opportunity to solve deep-rooted problems to promote transformation and upgrading in dairy development, and strive to create a new situation for modern dairy development.

China’s Beef Industry Development

China is a populous country with a long history of cattle breeding. In the past, cattle were bred for draught purpose. Since the reform and opening-up, especially in the past 10 years, China's cattle industry has developed rapidly. China is not only the world's major beef producing country, but also major beef consuming country; both beef production and consumption accounted for about 12% of the world, ranking the third in the world (the first and second are USA and Brazil). But the production and consumption per capita are far lower than that in developed countries, beef per capita consumption in particular is far below the world average level (see Table 1 and Table 2).

Table 1 Beef Production（ 1000 tons, including beef cattle meat and buffalo meat)

1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005
USA	11585	10550	11714	11803	12123	12298	11982	12427	12039	11261	11317
Brazil	5710.2	6186.9	5921.5	5794.3	6413.3	6578.8	6823.6	7139	7230.6	7776.9	7877.1
China	3597.73	3585	4431.7	4824.4	5079	5352.6	5509.2	5866.4	6324.1	6778.8	7136.9
India	2716.29	2751.3	2743.2	2783.5	2820.3	2857.9	2885	2912.3	2939.6	2966.3	2981.5
Australia	1915.25	1937.4	2077.5	2115.9	2228.6	2170.6	2298	2222	2226.8	2181.6	2300.7

　

In 2005, China’s beef production has increased by 98.4% than that in 1995.

In 2005, China’s beef production was 3.1 times of that of Australia, about 63% of that of USA and nearly the same as that of Brazil.

Table 2 Beef Consumption Per Capita (including beef cattle meat and buffalo meat)

1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005
U.S.A	61.06	61.63	62.27	62.95	63.43	63.53	63.25	62.86	62.51	62.27	62.04
Brazil	53.67	55.51	56.33	56.63	57.26	58.35	59.55	60.37	60.39	59.64	58.76
China	9.55	10.9	12.14	13.22	14.14	14.94	15.66	16.35	17	17.59	18.14
India	6.34	6.24	6.17	6.09	6.01	5.93	5.89	5.82	5.57	5.05	4.6
Australia	76.15	75	74.77	75.19	75.97	76.62	76.79	76.34	75.38	74.06	72.73

In 2005, China’s per capita beef consumption has increased by 89.9% than that in 1995.

In 2005, China’s per capita beef consumption was only 24.9% of Australia, 29.2% of that of USA and 30.9% of Brazil.

From 1980 to the end of 2006, the cattle in stock grew to 139.442 million head from 7.1676 million head, increased by 94.5%, with an annual growth rate of 3.6%. （From China Animal Husbandry Statistics, 2006, see Figure 1）. In 2006, China slaughtered 56.029 million head of cattle, increased by 15.8 times than that in 1980 (3.322 million head). In 2006, China produced 7.5 million tons of beef, increased by 26.8 times than that in 1980, with an annual growth rate of 103% (see Figure 2). From the data mentioned above, the individual performance of cattle has improved and variety improvement sped up in the country.

In addition to volume growth, China's beef production gathers in a relatively concentrated regions.Since the publication of "Cattle & Sheep Advantageous Region Development Plan (2003-2007)" in 2003, the central government and regional governments with advantageous production have developed a series of preferential policies and increased support to actively promote the "Plan" implementation. Thus regions with advantageous beef production have developed rapidly. Distribution in beef regions has been optimized, beef production has kept growing, the product quality has been continuously improved and the pace of development has accelerated noticeably. According to the statistics, the totle cattle in stock of beef advantageous production regions in 2006 was 12.325 million head, increased by 5.6% than that in 2002; 9.193 million head sold out, increased by 18.4% than that in 2002. Advantageous regions have driven the surrounding regions as well as the national cattle industry to develop. The concentrated cattle raising has initially reflected the development pattern of China's cattle industry, laying foundation for beef industry’s specialization, region development and standardization.

Beef production in China at this stage has divided into the traditional farmer raising, specialized household raising, and large-scale cattle farms. Overall, the traditional farmer raising has produced over 80% of cattle. However, the specialized level of China's beef industry is steadily improving, especially in the late 1990s, with the increased number of specialized cattle raising households, as well as the increased number of cattle. A group of specialized households that each has several hundred head of cattle have come into being (see Table 3).

Table 3 Large-scale Cattle raising in China

Unit: household, ten thousand head

Item	Household	Out-take yearly
Out-take 10 — 49 head yearly	442771	1106.6
Out-take 50 — 99 head yearly	57298	429.3
Out-take 100 — 499 head yearly	10184	254.1
Out-take 500 — 999 head yearly	990	71.4
Proportion of Out-take over 10 head yearly	30.4

China Poultry Industry Development

Poultry industry is the important industry of China's animal husbandry, also the most large-scale and intensive industry that is close to international standard.Poultry varieties and quantities in China are quite large, including chickens, ducks, geese, turkeys, quails, doves, and other special birds. Since the reform and opening-up, especially in recent years, the rapid development of China's poultry industry and significant enhancement of the overall production capacity have become an important source of farmers’ income. Poultry products have also become one of the most popular protein products. In 2007, our country's poultry industry continued to show a rising trend in production, while eggs and meat prices continued to rise. Poultry farming efficiency was optimistic, keeping a rising trend in production in 2006. As China’s macro economy growing generally, , China poultry production improved steadily in 2008.

1. Total Production Increased Significantly

At the end of 2007, China has sold 11.4 billion fows, increased by 1.22 billion pcs.compared with 10.18 billion pcs. in 2006; poultry inventory was 5.6 billion pcs., increased by 240 million pcs.compared with 5.36 billion pcs.in 2006; egg production was 30 million tons, increased by 0.544 million tons compared with 29.456 million tons in 2006.

China's egg production in 2006 accounted for 92% in the growth of the world's egg production at the same period, contributing 44.5% to the world’s total production. Egg production in China has ranked the first since 1986 in the world. The per capita consumption of eggs was 22 kg, reaching the average level of developed countries.

In 2006, China's output of poultry was 15.066 million tons, ranking second in the world, followed to USA. It increased by over 6.5 times than that in 1985, while the world's poultry meat production over the same period only grew by 1.4 times. China's poultry meat production accounts for 18.7% to total meat production, which per capita consumption is 11.5 kg. According to FAO statistics, the amount of chicken slaughter increased to 7.695 billion pcs. in 2006 from 2.129 billion pcs. in 1990, with a net increase of 5.566 billion pcs.. Chicken meat production increased to 10.701 million tons in 2006 from 2.6632 million tons in 1990, with a net increase of 8.0378 million tons.

(1) Layer production

In 2007, there were 18 enterprises imported 237，870 sets of GP layers from abroad, with a growth rate of 15.6% compared with that in 2006. In addition, domestic enterprises reproduced about 0.13 million GP layers in 2007. FAO data show that egg production in China increased to 25.33 million tons in 2006 from 6.56 millions tons in 1990, with a net increase of 18.77 million tons. Egg production in 2007 would reach 27.3 million tons. At present, China's annual growth rate and total egg production are highest in the world.

(2) White-feather table poultry

In 2007, there were 11 enterprises imported 575,600 sets of GP white-feather table poultry from abroad, increased by 170,000 sets than that in 2006 (405,600 sets). The total GP white-feather table poultry introduced in from abroad and reproduced by domestic enterprises were 683,600 sets, where import occupied 84.2% of total replacement. China Animal Husbandry Association calculated the white-feather table poultry production according to annual GP replacement and the statistical software, which were 4.35 million tons in 2006 and 4.65 million tons in 2007. Our white-feather table poultry is not as high level as developed countries, but its overall production level has increased significantly.

(3)Yellow-feather table poultry production

Calculation based on data of China Animal Husbandry Association indicates that at present China's top 10 companies have the capacity of breeding 30 million sets of parent yellow-feather table poultry, accounting for about 75% of the national demand; the top 30 parent yellow-feather table poultry companies produce 36 million sets a year, accounting for 90% of the national demand. In 2007, there were about 4 billion head of all types of yellow-feather table poultry in China, with 3.6 million tons of meat, which accounted for about 24% of national poultry meat production in 2006 and 4.5% of total meat production. Yellow-feather table poultry industry has been becoming the most unique poultry industry in China, and stronger competitiveness in the international market.

(4) Waterfowl production

The total ducks and geese in China in 2006 were about 4.3 billion, increasing 3.9% than that in 2005 (in 2005 the world's total ducks and geese were 1046.46 million and 301.97 million respectively. China had 725.02 million ducks and 267.82 million geese, accounting for 69.28 % and 88.69% of global duck and goose inventory respectively, which increased by 2.06% and 2.66% respectively compared to that of 2004. The world’s ducks and geese slaughter was 2389.67 million and 584.29 million respectively. China’s ducks and geese slaughter was 1804.36 million and 543.16 million respectively, accounting for 75.51% and 92.96% of the world; The world’s total duck and goose meat was 3.45 million tons and 2.33 million tons respectively. China's duck and goose meat was 2.3501 million tons and 2.1725 million tons respectively, accounting for 68.17% and 93.20% respectively of the world.), accounting for over 75% of total global duck and goose raising. Duck and goose meat reached 5.5 million tons, increased by 7.4% than that in 2005, accounting for over 75% of total duck and goose yield meat of the world. Both the total duck and goose raising and meat quantity rank the first in the world. Waterfowl production has become the significant part of livestock industry in many regions, especially some provinces in South China.

2. Significant Progress in Science and Technology Development

The continuous rapid development in China's poultry industry is due to scientific and technological progress, practical technology extention and timely introduction of foreign advanced production technology and scientific management methods. China has introduced advanced technology from aboard to integrate with our local production, having obtained a number of scientific and technological achievements. Especially in the links such as poultry breeding, feeding management, feed nutrition, disease prevention and control, product processing and so on, it's always kept pace with international developments. The technology and methods has integrated the foreign with the domestic,to promote the transfer of modern intensive poultry raising from the traditional decentralized raising in China.

3. Acceleration in Developing Standard Scale-sized Prodution

In 2006, there were 472,000 enterprises had with the capability of each having more than 2000 table poultry and their production accounted for 73.1% of total out-take of table poultry. Enterprises that each capability of more than 100 millions of poultry annually include Guangdong Wens Group, Chia Tai Group, Shandong Liuhe Group and Dacheng Group etc.. There were 779,000 egg plants each with more than 500 hens, and produce 67.2% of the national total eggs. Enterprises each with over millions of hens include Dalian Han Wei Group and Beijing Deqingyuan. Enterprises with modernized production have become the core in poultry industry, because they have standardized and scale-sized raising, to improve the table poultry and the egg production significantly.

4. Continuously Improving Industrialized Production

The development of China's poultry industry has integrated with the world poultry development trend earlier. With the introduction of excellent poultry breeds and advanced production equipment, as well as study on foreign feeding and management experience, our country has become one of the countries with the highest level in industrial management in agriculture. Besides, our country has established business model of "company + farmers". China has formed a relatively complete production-sales chain, whose industrial development has been in line with global level. At present, over 10 million employees work for the industry, creating an annual output value of 300 billion Yuan. In addition, it has also brought the development for feed industry, veterinary drugs and vaccine production, equipment manufacturing and other related industries.

5. Initial Formation of Competitive Industrial Belts

East China, North China and Northeast China are the regions producing largest amount of poultry, accounting for 63.8% of the total output of poultry in China. Yellow-feather table poultry are mainly raising in Guangdong, Guangxi and East China, forming a unique production mode of "reproduction in the North and raising in the South", while Guangdong is the biggest province for raising yellow-feather table poultry in China. Egg-laying poultry are mainly located in the Yellow River basin and its northeru regions, including Hebei, Henan, Shandong, Jiangsu, and Liaoning, accounting for 58.4% of the national total egg production, which has formed the pattern of "buying eggs from the North". The waterfowl raising mainly focus on the Yangtze valley and lake areas.

6. Quality and Safety of Poultry Products Improved

In recent years, governments at all levels and relevant departments continuously have increased the management and law enforcement supervision through the adoption of comprehensive measures, so that the overall quality and safety of poultry products have been improving. By promoting the production of poultry farming conditions and the environment improvement through effective measures, such as the establishment of sound supervision and management system for the entire process, strict management of veterinary drugs and feed additives, further improvement of animal product quality and safety monitoring system, and strengthening poultry products quality and safety supervision, thereby a healthy development of the poultry industry has been made to improve the level of poultry quality and safety.

7. Poultry Meet has Become China's Main Export Products

At present, China has more than 90 qualified poultry meat processing export enterprises. In 2006, China exported 372,000 tons of poultry meat and processed products, with basically the same level as the previous year, which are mainly exported to Japan and South Korea.

8. Future Development Focus on Resolving the Problems

Although the development of poultry industry in China over the years has made remarkable achievements, there are still many inadequacies to be improved for the international market from the view of a long-term development.

(1) The overall production level

Compared with the advanced international standard, China's unit poultry yield has a room to improve, which is rather important to save the land, feed and labor costs and most effectively achieve sustainable development of the poultry industry and provide consumers with safe and healthy poultry products with high quality. Raising the level of unit poultry yield is a systematic project, requiring multi-sectional cooperation and joint efforts to improve the social environment of poultry production, improve breeding techniques and feeding management level, and improve bio-security measures and the level of product processing, etc. The overall production level of poultry industry can be enhanced only when the whole industry is healthily functioning.

(2) Effective control of diseases

Disease has been one of the important factors that constrained development of poultry industry in China in recent years, although bird flu has been effectively controlled, the impact of other frequently occurring diseases cannot be ignored. The focus of disease control should be figured out, while the emphasis should lie on governance.

(3) Fostering consumer markets and guiding the consumption correctly

Poultry meat consumption in China occupies nearly 20% in meat consumption, but the per capita consumption is lower than the world’s average. In USA, the per capita poultry meat consumption reaches 52kg, accounting for 62% of meat consumption, while in Brazil it is 35 kg, accounting for 50%. There is a great potential and development space for poultry production and consumption in China. Therefore, we should strengthen the publicity and promotion efforts through various channels to make the public know the nutritional value of poultry products, popularize the scientific knowledge of poultry farming and consumption, and encourage more consumption of poultry products to create a healthy consumer market.

(4) Strengthening the international trade

International trading of poultry products is an important factor to measure a country's poultry production level. In recent years, China's poultry meat export situation has not been optimistic due to the impact of the international environment. The EU market hasn’t be opened for a long time. Only a few market shares, such as Middle East, Japan, South Korea and other countries, have been developed, which are not matched with our large poultry production. New breakthroughs can only be achieved by finding out own causes, strengthening internal management, and constantly improving international competitiveness. In addition, China's t poultry egg output is the biggest in the world, but it has basically not taken part in international competition. In the future development, we should engage in deep processing of egg products to improve the processing level and to start business in the international market, so as to effectively promote stable and healthy development in the egg industry.

In recent years, our poultry breeding has seriously been affected by avian flu and other diseases. Many enterprises suffered great lose. Under the guidance of national policies and market, China's poultry industry has gradually been going out the difficulties and returning to normal production . Poultry meet industry has short production cycle. Poultry and eggs are the important alternative to pork, maintaining sustainable and stable development in our country's poultry production, which will help guarantee the effective supply of poultry products to meet the urban and rural needs. Therefore, we should accelerate the development of poultry farming industry.

 

Article source: MOA